---
title: Location Profile
description: Location Profile in the Panoptyc Portal
---

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# Location Profile

## Overview

When onboarding a new micro market location, operators complete several important steps—from installing cameras to identifying who on the client side will receive and manage shared reports.

Another important step that can sometimes be overlooked is completing the **Location Profile**.

Location Profiles help keep important location-specific information organized in one place. The details added to the profile provide our investigative team with additional context when reviewing activity, which may help them identify more relevant incidents at your locations.

Each market may have its own routines, activity patterns, or areas that require closer attention. Keeping the Location Profile accurate and updated helps ensure this information is available during incident reviews and future investigations.

**Where to Find the Location Profile**

Location Profiles can be accessed through the [Panoptyc app](https://app.panoptyc.com/home?hsLang=en).

To find a Location Profile:

1. Go to **Branches and Locations**.
   
   ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-33-8440-PM.png?width=670&height=344&name=undefined-Jul-17-2026-03-47-33-8440-PM.png)
2. Find the appropriate branch and select the **three dots** located to the right of the branch name.  
   ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-36-0595-PM.png?width=670&height=345&name=undefined-Jul-17-2026-03-47-36-0595-PM.png)
3. Select **Billing**.
   
   ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-37-2527-PM.png?width=670&height=344&name=undefined-Jul-17-2026-03-47-37-2527-PM.png)
4. Find the location you would like to update.
   
   ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-39-6536-PM.png?width=670&height=343&name=undefined-Jul-17-2026-03-47-39-6536-PM.png)
5. Select the **Unstarted** profile next to the location.
   
   ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-38-5095-PM.png?width=670&height=344&name=undefined-Jul-17-2026-03-47-38-5095-PM.png)

Once the Location Profile is open, go to **Location Information** and find the field labeled:

**“Indicate any location-specific notes.”![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-40-8547-PM.png?width=670&height=363&name=undefined-Jul-17-2026-03-47-40-8547-PM.png)**

Use this section to add details that you would like our investigative team to consider when reviewing activity at the market.

**What Information Can Be Added?**

A Location Profile may include helpful details such as:

- Recommended review windows
- Employee break times
- Commonly stolen items
- Observed activity or theft patterns
- Operator notes or additional insights
- Shift changes or other periods with increased activity
- Specific areas that may need closer review, such as the kiosk or nearby hanging items

These details should be specific to the location and based on what has been observed. Any information that provides additional context for reviewing the market may be helpful.

**Why Location Profiles Are Helpful**

Keeping Location Profiles updated helps provide clear and consistent context about each market.

For example, if activity is commonly observed during employee break times, the investigative team can use that information when determining which time periods may need closer review.

Similarly, if certain items are frequently stolen or a specific part of the market experiences recurring activity, those details can be documented in the Location Profile for future reference.

This helps ensure that important information about the location is not lost and can be considered when reviewing activity or identifying patterns over time.

**Best Practices**

When updating a Location Profile:

- Add details that are specific to the location.
- Keep notes clear and easy to understand.
- Include relevant patterns or activity that have been observed.
- Document recommended review windows when applicable.
- Include commonly stolen items or areas that may need closer attention.
- Update the profile whenever new location-specific information becomes available.

Avoid adding vague, outdated, or unrelated notes. The information should help the investigative team better understand the location and review activity more effectively.

**Example Location Profile Details**

Here are examples of helpful notes that may be added:

- Employee break times are usually between 10:00 AM and 10:30 AM.
- Activity is commonly observed near the kiosk area.
- Hanging items near the kiosk may need closer review.
- Review activity during afternoon shift changes.
- Energy drinks and prepared food items are commonly stolen.
- The operator has noticed recurring activity around a specific section of the market.
- The location is busiest between 12:00 PM and 2:00 PM.
  
  ![](https://help.panoptyc.com/hs-fs/hubfs/undefined-Jul-17-2026-03-47-34-3655-PM.png?width=670&height=274&name=undefined-Jul-17-2026-03-47-34-3655-PM.png)

**Important Note**

Location Profile information should be accurate, relevant, and based on what has been observed at the location.

We recommend reviewing and updating each Location Profile regularly to ensure our investigative team has the most current and useful information when reviewing your markets.

**Need Help?**

If you need help accessing or updating a Location Profile, or determining what information to include, please contact your Customer Success Manager or reach out to the Panoptyc Support team.

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